Biorad Augmented Reality iPad App
Bio-Rad is the world leader in clinical quality control products, services, and information systems, products that ensure the accuracy and validity of clinical test results. TBA Digital and I worked with Bio-Rad to produce a functioning marketing app that will help show and highlight features of the CFX Opus device.
Design Tools Used
Sketch, Adobe Suite (Photoshop, Illustrator, XD)
Methodology
Agile
The goal for the application is to assist the sales team when showcasing CFX Opus in order to create a better understanding and awareness of the product, its features, and physical proportions. I designed a marketing app based off existing exterior and interior CAD models of CFX Opus supplied by Bio-Rad. I worked with Bio-Rad to define a list of touch points that will trigger various pop-up events such as on-screen text, animations, and/or detailed imagery. The app features the ability for a user to view the unit’s physical footprint through the use of augmented reality (AR).
