Lou’s Kitchen Redesign
Lou’s Kitchen makes mouth-watering, fully cooked, meat and vegetables found in supermarkets across Canada. Lou’s kitchen, rebranded from Lou’s BBQ to expand and have a broader portfolio with 4 main segments; Lou’s BBQ, Lou’s Homestyle, Lou’s Garden, and Lou’s Bistro.
I worked with Crew Marketing to position to rebrand their website and digital ad campaigns to position Lou’s Kitchen as the star of the dinner table, serving up big taste and convenience that everyone can enjoy. The objective of the brief was to increase sales across the portfolio and support launch of new products (Lou’s Vegetables & Bistro set).
Design Tools Used
Figma, Adobe Suite (Photoshop, Illustrator, InDesign)
Methodology
Agile
Consumers want tasty, high-quality meals with a minimum of prep time Lou’s Kitchen is a premium CPG brand with restaurant quality. Lou’s restaurant-quality means we’re actually competing with Skip The Dishes. What people really want is to Skip the Cooking. Often Skip the Dishes food arrives late or cold. Lou’s Kitchen puts you in complete control of when you serve. Lou’s Kitchen instead of yours.
